McDonalds Marketing Communications Essay Example | Topics and Well Written Essays - 6000 words

McDonalds Marketing Communications - Essay Example We will be seeing how McDonalds reaches its way out to the customers, what strategies does McDonalds have in order to stand fast in the market against the competitors in the fast food retailers market. What is the importance of the marketing strategies to the McDonalds organization and how are they implemented in the real market to compete with the competitors. Introduction to McDonalds By many people, it is believed that McDonald is the food empire, which was founded because of sales representative from the location of Oak Park situated in Illinois. The name of the sales representative is mentioned in the history as Ray Kroc. Ross and Holland (2006) argue that some say that the foundation of McDonalds was laid down in the year of 1954, as Ray Kroc had heard of two brothers named as McDonalds. They had bought some mixers to work on their running burger business that was already gaining too much profits and success all around the area. Kroc was wondering as to what is the need of such a large number of the mixers for such a small business. Kroc set out for a journey to meet the McDonalds brothers. At the point where the brothers were running a quiet successful business, Kroc was astonished to see the management that the two brothers were having in feeding all the demanding customers with there burgers, French fries and the shakes for which the mixers were being used.

Napoleon despot Essay Example for Free

Napoleon despot Essay â€Å"Napoleon I is sometimes called the greatest enlightened despot. Evaluate this assessment in terms of Napoleon I’s policies and accomplishments. Be sure to include a definition of enlightened despotism in your answer.†(1981 #4) â€Å"Napoleon was a child of the Enlightenment.† Assess the validity of the statement. Use examples referring to specific aspects of the enlightenment and to Napoleon’s policies and attitudes (1992#5) I. Intro Napoleon I (Napoleon Bonaparte), sometimes considered the greatest enlightened despot, was the first modern political figure to use the rhetoric of revolution and nationalism, to back it with military force, and to combine those elements into a mighty weapon of imperial expansion in the service of his own power. As an enlightened despot, or ruler with absolute, unlimited power, but following ideas of the enlightenment, such as rationality, religious toleration, and freedoms, Napoleon made several changes to the government of France. Through the changes he made and reforms based on the enlightenment, he ruled, absolutely, as an enlightened despot, becoming the first, and greatest in history. Coming into power on the wings of the Revolution, he established himself as the First Consul. His policies included the Constitution of the Year VIII, making peace domestically and in foreign affairs, agreeing to a concordat with the Roman Catholic Church, and establishing a dynasty, and accomplished abolishment of the Old Regime, nationalism and loyalty of the nation to him, and unification of the lands he gained and controlled under the Napoleonic code. II. Policies Constitution of the Year VIII 1. Suggested democratic principles, appealed to republican theory and a Council of State, and established the rule of one man, the First Consul, Bonaparte. 2. Under the Consulate, the revolution ended in France. By then, the Third Estate had achieved most of their goals, the peasants had gained they wanted and destroyed the old feudal privileges, and Bonaparte gave them security. 3. This marked the beginning of his rule as despot, and the destruction of the old feudal privileges was the start of his enlightened policies, that were inspired by the political and social reformers who called for change, and new forms of government in France. Making peace 1. In foreign affairs, he made peace with France’s enemies, which justified the public’s confidence in him. Russia had already left the Second Coalition. A campaign in Italy brought another   victory over Austria at Marengo in 1800. The Treaty of Luneville early in 1801 took Austria out of the war. Britain was now alone, and in 1802, concluded the Treaty of Amiens, which brought peace to Europe. 2. Bonaparte used generosity, flattery, and bribery to win over enemies at home. He required only loyalty of the offices of royal legislature. 3. Through these methods, he rose in power. The peace was a very enlightened policy, because Voltaire, a major enlightened thinker had advocated peace. 4. He established a highly centralized administration in which prefects responsible to the government in Paris managed all departments, employed secret police, and stamped out the   royalist rebellion in the west, and made the rule of Paris effective in Brittany and the Vendee for the first time in years. 5. Napoleon used and invented opportunities to destroy his enemies. When a plot on his life surfaced in 1804, he used it   as an excuse to attack the Jacobins, though it was   the work of royalists. In 1804, he violated the sovereignty of the German   state of Baden to seize the Bourbon duke of   Enghien, who was accused of participation in a   royalist plot and shot the duke of Enghien, even   though Bonaparte knew him to be innocent. Concordat with the Roman Catholic Church 1. Napoleon made an agreement with Pope Pius VII. The settlement required both the refractory clergy and those who had accepted the revolution to resign, but in return, the church gave up its claims on its confiscated property. 2. The clergy had to swear an oath of loyalty to the state. The Organic Articles of 1802. Similar laws applied to Protestants and Jews, reducing further the privileged position of the Catholic Church. 3. The Concordat declared, â€Å"Catholicism is the religion of the great majority of French citizens.† This fell far short of what the pope had wanted: religious dominance. 4. Control of religion advocated enlightened thinkers’ ideas, because many thought of religion as irrational, and the cause of fanaticism, which was against the morals and teachings of the rational thinking enlightened thinkers advocated. The Napoleonic Code 1. In 1802, he was ratified as consul for life, and granted full power. He thereafter passed the Civil Code of 1804, usually known as the Napoleonic Code. 2. It safeguarded all forms of property and tried to secure French society against internal changes. 3. Conservative attitudes toward labor and women during the revolution received full support. Workers had fewer rights than employers, and Men had much control over children and wives. 4. Primogeniture (passing of inheritance to only the first, usually male, child) remained abolished, and property was distributed among all children, males and females. However, married  women could dispose of their property only with the consent of their husbands. 5. Divorce remained more difficult for women than men. 6. Before, French law had differed from region to region, but the confusion was ended by the Napoleonic Code. 7. The Napoleonic code ended the old regime, which was the main goal of enlightened thinkers, who wanted social change, and political reform. With the end of the Old Regime, both the social and political establishments were revolutionized.   Establishing a Dynasty 1. In 1804, he seized on a bomb attack on his life to make himself emperor, arguing that it would secure the new regime and make further attempts on his life useless. 2. Became Emperor, and called Napoleon I. 3. The establishment of a dynasty went against all of the revolutionary, liberal thoughts of the enlightened thinkers, and was paradoxical to France’s original plan of a democratic state, because this was equivalent to the establishment of a monarch, which they had just fought to remove. III. Accomplishments Napoleon ended the Old Regime and feudal trappings throughout Western Europe after conquering most of Europe. He forced the eastern European states to reorganize to resist his armies. 1. Wherever Napoleon ruled, the Napoleonic Code was imposed, and hereditary social distinctions abolished. Feudal privileges disappeared, and the peasants were freed from serfdom and manorial dues. In towns, guilds and local oligarchies that had been dominant for centuries were dissolved or deprived of their power. ï‚ § The established churches lost their traditional independence and were made subordinate to the state. Church monopoly of religion was replaced by general toleration. ï‚ § His army, from the revolution, was immensely loyal to the nation and him. ï‚ § He could conscript citizen soldiers in unprecedented numbers. No single enemy could match his resources. ï‚ § He made his ruling dominions uniform. Wherever he ruled, the Napoleonic Code was imposed. ï‚ § Never before had there been a unified German state. And not since the Roman Empire had any state been able to conquer and control a territory this large. ï‚ § Napoleon spreads the idea of nationalism. After Napoleon humiliated Prussia at Jena in 1806, German intellectuals began to urge resistance to Napoleon on the basis of German nationalism. The French conquest endangered the independence and achievements of all German-speaking people. Many saw France as an example of greatness attained by enlisting the active support of the entire people in the patriotic cause. Several reforms were made by the rulers of the surrounding conquered countries in order to stand up to Napoleon’s strength. ï‚ § These reforms spread enlightened ideas everywhere, outward from Napoleon, and into the rest of Europe. His rule inspired toleration, rationalism, and nationalism, and was the start of the modern European political and social era. As such a great influence, he is one of the greatest enlightened despots in history. IV. Conclusion Napoleon I rose to become an enlightened despot. As one, he implemented social, religious, and political reforms and policies that resulted in the accomplishment of abolishing the old regime, national loyalty to the state and its leader, and the imposition of the Napoleonic Code. He successfully made France dominant as a European power, and glorified himself and his nation. Through his rise and rule, he was able to implement absolute rule, rising far enough to become emperor of France, virtually unchallenged. As such, he made reforms inspired by the enlightenment, and ruled as despot of France, making changes to society, inspired by progressivity and rationality of the Enlightenment. Bibliography Kagan, Donald. The Western Heritage. 8th ed. Prentice-Hall, Inc., 2004. 668-76. Print. Coffin, Judith G. Western Civilizations. Fourteenth Edition. Volume 2. New York,NY: W. W. Norton Company, Inc., 2002. 710-720. Print. Napoleon Bonaparte 1769-1821. Napoleon I Bonaparte, Emperor of the French King of Italy. 2007. Solar Navigator, Web. 15 Dec 2009. http://www.solarnavigator.net/history/napoleon_bonaparte.htm.

The French and Indian War Essay -- essays research papers

In July 1755, a few miles south of Fort Duquesne, now Pittsburg where the Alegheny and Monongahela rivers meet, a combined force of French and Indians ambushed British and colonial troops. This catastrophe was to ultimately become the starting point of the French and Indian War. During the â€Å"Seven Years War†, as the French and Indian War is commonly called, there were wins and losses on both sides, but ultimately the British were victorious with the help of William Pitt. However, the War caused England many economic, political, and ideological tribulations with the American colonists. In response to a French threat to England’s western frontiers, delegates from seven northern and middle colonies gathered in Albany, New York, in June 1754. With the patronage of administers in London, they sought two goals: to persuade the Iroquois to abandon their traditional neutrality and to coordinate the defenses of the colonies. This Albany Congress succeeded in neither. While the Albany Congress representatives deliberated, Governor Robert Dinwiddie of Virginia sent a small military force westward to counter the French moves. Virginia claimed ownership of Ohio, and Governor Dinwiddie hoped to prevent the French from founding their permanent post there. However, the militia group was too late, for the French were already constructing Fort Duquesne at the strategic point where the Monongahela and Allegheny Rivers meet. George Washington was twenty-two and commanded the Virginian militia who attacked a French detachment and eventually surrendered after a day-long battle d uring which more than one-third of his men were killed or wounded. Washington had made a huge mistake that would eventually set of a war that would encompass nearly the entire world. â€Å"America, mayest well rejoice, the Children of New England may be glad and triumph† (Doc. E). Led by William Pitt, a civilian official that was placed in charge of the war effort in 1757, Britain pursued a military strategy that was lacking in the years prior. In July 1758, British forces recaptured the fortress at Louisburg, cutting off the major French supply route. In a spectacular attack in 1759, General James Wolfe’s soldiers defeated the French on the Plains of Abraham and took Quebec. A year later the British captured Montreal, which was the last French stronghold on the continent, which ended the American phase of the... ... was one that largely left them alone. The Whigs warned the people to guard against the government’s attempts to encroach on their liberty and seize their property. Rulers would try to corrupt and oppress the people and only the elected representatives could preserve their precious yet fragile liberty. Britain’s attempt to tighten the reigns of the government and to raise revenues from the colonies in the 1760’s and early 1770’s convinced many Americans that the Real Whigs’ reasoning applied to their current circumstances. The colonists believed that the excessive and unjust taxation could destroy their freedom. Though willing to contend for their rights, the colonists did not seek independence. They rather wanted some measure of self-government. Throughout the course of the French and Indian War and its aftermath, England and the American colonists had a tough time in their economy and government. With a depleting treasury, high taxation plans, and a floundering government the American and British colonists had many conflicts with each other. However, these two independent and strongly reliable countries came through their problems in time and overcome the hardships they faced.

What I Most Appreicate About My Grandmother

S. Day GENENG 103-201 April 5, 2012 5 paragraph essay Everyone has something in their life that they appreciate, for instance their mom, family, kids or their job. Whatever the case be, always appreciate the better things in life. So always keep a good mind setting and a positive attitude. There are a lot of things that people fail to realize that are most appreciative. What I most appreciate about my grandmother is how much she entertains, motivates and supports her family. At times my granny can be entertaining to me. She loves to tell stories to us about how she grew up in the south.She also has a temper so sometimes when someone says or does something she doesn’t like she will snap out on them. It’s only funny to me when I’m not the one getting grilled. In addition, to that she will sit and lecture anybody about whatever, so don’t do or say anything that will set her off. When she gets to talking it is too late to turn around and walk away because she will go on and on about it until she proves her point. Regardless of her snapping and lectures granny can be a loving and caring person. She loves church and is in the choir on Sundays.Everyone at her church loves to her sing solo, so she walks around the house and practicing her songs. I love how entertaining she can be, so anyone in need of some entertainment just comes to grannies house its always live. As kind-hearted as my granny is, she also has the quality of being a motivator. Throughout my life she always motivated me to do well in school and pushed me to be the best I can be. She always told me to â€Å"Leave those boys alone and get your education!! †. Even though I didn’t listen, I still kept that in mind and still received my diploma and now enrolled in college.I love it when she tells everyone at her church how proud she is of me. She lets everyone know that I made the Dean’s list while I was in high school. However, I believe that when she is gone , I’m going to be the one that motivates everyone in the family, because my granny has taught me a lot and made me the smart, beautiful young lady that I am today. I know deep down inside she wants all her grandchildren to be successful in life. Even though she doesn’t tell us, she wants to proud of all of us since her children are all grown up.From the love and the care of my granny, to the helping hand that will remain grateful, and the motivation she gives me, I truly love Canzinetta Webb and believe she is one of the best things that ever happen to me. My family and my granny are equally important to me but my granny is like the back bone of our family. Although I’m her grandchild she took me into her home as if I was her own. For this reason, I love her so much, because she didn’t want to see me go into foster care. She works hard to provide for me and my family. There’s always food on the table and clothes on our backs.Obviously, my granny is the back bone of our family because every Sunday my granny cooks a big dinner and all my family comes to our house to eat. I love Sundays because that’s when I get to see my other family I haven’t seen in a while. So when everyone leaves they will be leaving with a smile and a full stomach, maybe even a plate to-go. Yet, she supports her family however, whenever help is needed she is always been there for whoever family or not. For example, my aunt was a short a couple hundred dollars on her light bill, my granny was willing to help her pay the rest so her lights wouldn’t be off.Clearly my granny plays a big role in our family, she is a wonderful person and anyone would begin to love her once they got to know her. There are a lot of things that people fail to realize that are most appreciative. Appreciating your life is about being grateful for the people that are in your life that make it better, and the things that you have, even if they may not be everything in which you may desire. We must be able to prefer to appreciate the things we cannot have instead of trying to appreciate things that we would not be able to appreciate.

Drug Legalization

The debate over drug legalization has existed for decades. It is a hot topic for discussion among young and old alike. While many different opinions have been argued over, most of America can agree on one thing–we have a serious drug problem in the United States. Solutions to this problem have been tossed about; we should create harsher laws for drug users, we should legalize the â€Å"less dangerous† drugs in society, we should legalize all drugs and set standards and regulations regarding their use and distribution. The â€Å"war on drugs† was popularized during the Reagan administration and has been political mantra for conservative politicians. The three-strikes law was established as a deterrent for repeat offenders, but has been criticized for it’s lack of effectiveness. Instead of decreasing drug- related crime, the prisons have been filled beyond capacity with these so-called dangerous drug offenders. An obvious racial bias manipulated into the laws has created a steady flow of prosecution against minority users and distributors. Distinctions between such drugs as cocaine and crack (which are basically the same) has shielded many white offenders from prison time, while guaranteeing a lengthy stay for lacks and hispanics. Frustration with the lack of success of this expensive â€Å"war† has caused some to consider legalization of drugs as a better alternative. The degree to which this should occur varies among the population. Some feel that marijuana is no more harmful than alcohol and tobacco and should be regulated and taxed as a legal substance. Others feel that all drugs should be legalized, therefore eliminating the need for street distribution and unsafe practices, like needle sharing. I personally feel that drugs are an extremely harmful influence on society, especially our youth. I also feel, however, that the rush to punish drug users and dealers has caused an irrational response from legislation. Mandatory sentences, regardless of mitigating circumstances or previous history, has created a unequal and racially biased atmosphere for sending drug offenders to prison for unreasonable lengths of time. While I don’t think that legalization of drugs will solve this problem, I do think that a complete overhaul of drug laws is in order. Common sense and basic fairness could eliminate much of the unnecessary over- crowding in the prison system today. The focus should be on rehabilitation not retribution.